The clue is in the title, Honey ... but here are some Frequently Asked Questions that come my way when it comes to portfolios. I will add to this as I get them so keep an eye out!
HOW MANY PAGES SHOULD A PORTFOLIO BE?
If you are sending your portfolio to an employer or uploading it, you don't want it to be any more than 25 pages MAX. I would even say 20. As with everything you do, it's all about keeping the employer engaged, keeping the info concise and relevant — in other words, don't bore them to death with pages upon pages.
Let's break it down: Having 3-5 projects is a great amount and you want around 4-7 pages for each. The size of your portfolio will differ per area of fashion, experience level, years in the industry, etc. So focus on the number of projects, as I said above 3-5 is a perfect amount. It's best to keep your portfolio concise and you can have more on your website portfolio!
TOP TIP: I like to add to the end of my portfolio: "To see more, visit [hyperlink to website]".
HOW DO I MAKE PROJECTS STAND OUT?
As mentioned, the KEY with portfolios is giving the reader an insight into your creative mind. Yes, it's great showing final designs, mockups, and photography — but I want to know HOW to you got there. Consider adding these headings to your projects:
Open the project up and introduce it. I LOVE to have 3 headings at the start of each project with: 'The Brief', 'The Journey', 'The Solution'. You need to give the reader context and this will help you break it down.
To make designs pop and really look professional, use Mockups. The best sites for these are PIXEDEN and GRAPHIC BURGER. You might have created social posts for a brand, so instead of just displaying them as flat images — put them in an iPhone or Insta Mockup. You might be a Journalism student so instead of just having your article on a page, put it in a magazine or website Mockup.
HOW DO I CATER MY PORTFOLIO FOR SPECIFIC ROLES? (EG PR INTERN, STUDIO ASSISTANT)
This is always such a tricky one and there isn't one right answer. It firstly depends on your specialism, how much it aligns with the role and what projects you already have. You need to show them who you are creatively, it doesn't always have to be an EXACT match. Not all roles, such as the above, will request to see a portfolio. But if they do it will be VERY time-consuming to cater your portfolio specifically to each role, it's about showing them relevant projects.
So, you can easily take out projects that don't hugely suit the role and if you feel like you need more projects for that role — think about creating a self-initiated project. If it's for a social role, think about what kind of projects will interest the employer... You could create a social media campaign for a brand that you love or maybe the project is based on the brand you are applying to. It could be just 3 pages. If you have time to do this, I would really recommend it.
HOW MUCH FROM EACH UNIVERSITY PROJECT SHOULD I INCLUDE (MOODBOARD, OUTCOMES, ETC.)?
As mentioned above, 4-7 pages per project is an ideal amount.
SHOULD I INCLUDE MY CONTACT DETAILS ON MY PORTFOLIO?
Yes! You should have a front and back page with your contact details on! Also, if you are using Page Furniture on each page - that should contain your details. I have written about Page Furniture in this article here.
DO I ADD CAPTIONS TO PORTFOLIO PAGES?
I like to add captions if I feel like I need to explain the work further. Just be mindful that with creative work, you don't want to over-explain. So take a look at your pages and think does it convey what it needs to? If not, add captions. If you do use captions, keep them small in-text size (9-11pt) and make sure they don't distract from the main work on the page.
Did this help Honey?
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