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Personal Branding Step 2 — Design Time: Fonts!

So we have already started the personal branding groundwork with the 'Personal Branding Step 1 — Who are YOU?' post, which helped you to delve deeper into the idea of YOU. Now it's time to understand how you translate this into the design of your personal branding.

What do you need to design? What elements of a personal brand are designed? What design do you need to pull in? 

These are the main assets you need to start to work on to help your PB flourish:

  1. Logo
    Like any good brand, you need a logo too. A logo is your personal 'stamp' that will go across all of your assets. A logo can be your name, your initials, an illustration, a symbol. The key = the simpler, the better.
  2. Fonts
    Fonts are SUCH huge part of a brand and it's where you can really have some fun! Once you have defined your complimentary fonts, they can go across everything and can also help to form your logo.
  3. Colour Palette
    This is where you can really reflect your style. Colourful and vibrant or minimal and monochrome — whatever colours make you happy and fill you with joy, this is where you should start.
  4. Prints and Patterns
    I always recommend having a print or pattern in your personal branding 'bank'. You can use it across so many different assets and trust me it really comes in handy! 
 
LET'S START WITH FONTS

Okay, so by now, I hope that you have some sort of Pinterest board going that is a collection of references that you love. What kinda fonts do you have on your board? Which stand out? 

Stuck trying to figure out what you like? Here's how to figure it out - go around your home and pick out things that are really YOU! I spoke about it in this post here and would really recommend you do this, it'll help you identify design features that you love and also give you some font inspo. 

In the graphic design world, we have two categories for fonts:

Serif: Decorative fonts have 'tails'. For example, think Vogue and Burberry.
Fonts include Garamond, Playfair Display, Georiga, Times New Roman.

Sans-Serif: Simple and clean fonts do not have 'tails'. For example, think Adidas and Apple.
Fonts include Helvetica, Proxima Nova, Arial.

See below:

There is no right answer to the 'best front to use'. Again always go back to you! What are you drawn to? It's good to know what you like because both categories convey different messages and embody different characteristics for a brand.

For example, a brand such as Vogue is timeless and classic so a Serif font works very well. A brand such as Apple is modern and more informal, so a Sans-serif works well. 

Check out these FYI Articles on Fonts that will help inspire you!

1. Jasmine's Fave Fonts
2. Jasmine's Secret Vault For Fonts

 
SO, WHERE TO FIND FONTS?

Once you understand what fonts you are drawn too, you can then start your search. For example, you could search 'best Sans-serif fonts for logos', 'best new Serif fonts' etc. As there are a trillion fonts to choose from, narrowing it down into a style is always helpful!

Places to find free fonts:

1. Behance
Behance is an AMAZING source for free fonts. It's a site that professional graphic designers use to find fonts, so quality and concept are high. Just search 'Free Font' and you will be presented with the coolest styles!

2. Adobe Fonts
If you have Adobe Creative Suite, I would recommend you use Adobe Fonts. It is the most professional option. As there are quite a few, if you need font inspiration Typewolf do great posts and OFC you can always do a google search.

3. Free Typography
Free Typography is great for fun font inspo and font pairings! Have a browse and see what stands out to you.

4. Pinterest
A great tool for font inspiration! Simply search for things like 'best free Serif fonts' and you will be presented with so many recommended fonts.

TOP HACK: love a font you see on a website? Download the Font Picker extension for chrome and it will tell you what font they have used. For example, I loved a font Topshop used on their blog and Font Picker told me it was Oswald!

 
TOP TIPS FOR CHOOSING YOUR BRAND FONTS

1. Font Pairings
It is great to create a 'font pairing’ — which basically means two fonts that work beautifully together. It's great to have one 'main' font and one 'body' font. This FYI article explains this further.

Check out this Font Pairing example from Kate Scott.

2. Multiple Weights
Pick a font with multiple weights. Which means a font that has a family of thin, italic, bold etc. variations. Having these variations really comes in handy when designing!

3. Test on All Mediums
You need to select two brand fonts that look great on-screen and print. So you need to test this. You might have to use your font for business card, so print out your chosen fonts and see how they look. Then test on screen, so try to design an Insta post or on your website builder.  

4. Not Trend Focused
Again with fonts, don't make them super trend-focused. They need to be timeless and represent YOU, not a trend! 

 
SO WHAT IS NEXT? 

Once you have picked your brand fonts these may become part of your logo — we'll be discussing logos and colour combinations ASAP!

Did this help Honey?

If not, just post your question in the FACEBOOK GROUP and we will answer it within 24 hours. Better yet — you may even get other members responding with their prime knowledge!

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